I never thought I'd say this, but Middle Child’s Day was a pretty good day! With all of the attention from my efforts to raise awareness for the day, I almost felt like a first-born. Here’s a quick breakdown of some highlights. (For a complete list of all the Middle Child’s Day coverage, see "International Middle Child Union in the News" on the sidebar. If you know of any others, please let me know.)
An article in the Ft. Lauderdale Sun Sentinel was sourced by MSN and shared on Facebook and MSN almost 400,000 times. Who knows how many more people actually saw it? And that was just that one post! I spent most of the day talking to newspapers, radio stations, and TV stations from Pensacola to Portland, Spokane to Springfield-- and beyond – about our efforts, and also provided a view of life through the distorted lens of a Middle Child. On line, Vanity Fair wrote about the #MidKidStrike, as did iVillage, Jezebel and many other sites and blogs. Apparently, the news also crossed the border, with coverage from Toronto all the way to Victoria, British Colombia. They were even talking about it in Australia and Ghana! But you really know you’re making news when you get a shout out from Al Roker on the Today show! So, even though actual participation in the #MidKidStrike might have been below expectations, media coverage far exceeded them.But clearly, our work is not over.
For example, many didn't find out Middle Child's Day was on Monday, until Tuesday. Others thought Middle Child's Day actually was on Tuesday. And you can be sure there were many more who still have no idea when it is or that it even exists. So the crusade continues, because the struggle for Middle Child rights is about more than just one day. That’s why here at the world headquarters of the I.M.C.U (my kitchen) we are totally committed to the cause -- 24 hours a day, 365 days a year, except when I have other stuff to do. Remember, it’s easy to ignore one Middle Child, but if we all band together, we can get the attention we so desperately desire. Hellooo!? I said it’s easy to ignore… oh, never mind.
Don't you just hate fighting those crowds at the store to get your Middle Child's Day greeting cards? Oh, that's right - there aren't any Middle Child's Day greeting cards. Well, now there are. Presenting the 2013 Middle Child's Day greeting cards from MidMark. Each card captures the joy of being a Middle Child and reminds us all of the special place they hold in the family. Boy, will it remind them. Of course, there's a belated Middle Child's Day Card -- because maybe, just maybe, someone might forget. And fittingly, there's even a hand-me-down greeting card. You can copy and e-mail them, or better yet -- just send the link to this page and they can have them all!. What better way to tell the Middle Children in your life that you're thinking of them -- a little.
This coming Monday, August 12, is Middle Child's Day. What's that? You didn't know August 12 was Middle Child's Day? You didn't even know there was a Middle Child's Day?? Of course you didn't, and that's the point. It's like we were given a holiday just so everyone could ignore it! Typical Middle Child treatment. It's truly the forgotten Middle Child of holidays, but we can change all that. On August 12th, (that's Middle Child's Day -- did you forget already?) change your Facebook profile pic for the day to a Middle Child you know and love. Or can't stand. It doesn't matter. It can be someone famous, like Bill Gates or Abraham Lincoln. Or maybe a little infamous, like Britney or Joaquin Phoenix. Or maybe someone who wasn't really a Middle Child at all, but just played a Middle Child on TV, like Malcom or Lady Edith. And of course, Jan Brady. They don't even have to be a real human, like Chris Griffin. In fact, They don't have to be a human at all, like the Chipmunk's Simon Seville. Your choice. It's just a simple way of telling the Middle Children in your life, "Okay, I will acknowledge you exist for just one day."